It is an interesting time for the online gambling industry. It seems as though every day brings more news about companies joining hands. And then there has been news of companies leaving one-time solid business deals in order to distance themselves from the controversy spurred by the Department of Justice’s indictments of three major poker providers last Friday.
According to EGR Magazine, online gaming giant Playtech is looking to buy Ash Gaming for an undisclosed amount.
A source close to the deal told EGR that the companies were entering “final talks”. When asked for further comment, the unnamed source refused to reveal any more information.
Spokespeople for both companies are currently refusing to comment.
It is a move that would make a great deal of sense, as Ash Gaming (a London-based online casino software developer) is on the Gaming Technology Solutions (GTS) EdGE platform, which provides most of its clients with Ash’s software, and is itself owned by Playtech. Clearly Ash Gaming has proved itself to be a reliable source of income, and buying them out would help Playtech maintain a strong hold on the market.
Ash Gaming is a relatively small company, with only 30 people in its employ. Still, it has managed to produce some of the most popular online casino games, including: Alice’s Wonderland (one of Betfair and Paddy Power’s top performing slots), Madness: House of Fun, and Sensible Soccer.
As mentioned, the deal has not yet been officially confirmed or denied. Once something more reliable comes in the form of a press release, expect the online gambling community to light up like a Christmas Tree.
Visit EGRmagazine.com for more, as they broke the story this afternoon.